Cattle Shortage Spurs Meat Market Price Surge as Demand Soars

In the heart of Wisconsin, meat markets are feeling the crunch of a nationwide cattle shortage that’s driving prices up and delaying orders. As cattle numbers dwindle, local businesses like Merrill’s Geiss Meat Market are grappling with a backlog.

Owner Andy Geiss describes a shift from steady supplies to scarcity, sharing, “Where customers normally would bring in 10 or 15 beef for harvest, they are only bringing in seven or eight.”

This dip in supply means anyone seeking a side of beef must wait until January, as Geiss and his team navigate the ripple effects of reduced cattle availability.

For those after smaller cuts, options like burgers and hot dogs are still available, but larger orders are in short supply. Geiss projects that prices may not ease anytime soon, predicting that “in 12 months…the price is just gonna continue to go up.”

This sentiment is echoed by David Jagler of Townline Market, who’s seen a spike in traditionally budget-friendly cuts, which now add to the rising cost of ground beef.

According to a recent Farm Bureau report, beef prices have hit an all-time high, with some cuts surpassing $8.15 per pound, putting pressure on both suppliers and customers.

While the shortage continues to impact availability, Jagler points out that the shortage hasn’t slowed sales yet, though he’s cautious.

“Right now, we’re finding that some of the cheaper cuts…are rising,” he says. His advice to customers? Be mindful of purchases and look for deals where possible. “You get what you pay for,” he reminds, hinting that investing in quality may be worth the cost in the long run.

Both Geiss and Jagler are staying alert to industry shifts, ensuring their businesses continue to meet demand as prices inch upward, a trend consumers are likely to see well into the future.

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