FreshDirect offers a wide variety of meats and produce for busy users wanting an easy grocery shopping option. But, is the grocery delivery service, which focuses on a wide range of products, as good as other meat-only sites? We did an in-depth research and taste test to find out.

What is FreshDirect?

FreshDirect is an online store that allows you to order groceries and deliver them to your front door. The company specializes in organic produce, fresh food, and other groceries for health-minded individuals but is not limited to those two types.

One of the benefits of shopping with the company is that they deliver orders around your schedule and time slot. You can choose a time slot so that your order arrives when you are home, something similar services don’t offer.

The major downside is that they only deliver to certain parts of the Tri-State area (New York, Jersey, and Connecticut) and greater Philadelphia.

Pros
  • Wide delivery window
  • Many different food types
  • Organic and whole food options
  • 60-day free delivery trial
Cons
  • Limited delivery area
  • High delivery cost for certain areas
  • Many complaints about user support
  • Strict cancellation and credit policy

What is the product selection like?

Fresh Direct package review

The online grocery store offers a wide selection of fresh food that include meats, fruits, vegetables, seafood, dairy, cold cuts and cheese, baked goods, frozen groceries, prepared foods, and alcoholic beverages. Their meat selection is also quite extensive, with some hard to find options. Some options to add to your cart include:

  • Beef - steaks, ground beef, ribs, roasts, kosher meat
  • Pork - chops, tenderloin, ribs, sausage 
  • Lamb - chops, cutlets, racks, roasts
  • Veal - ground veal, stew, cutlets, ribs
  • Chicken - whole, split, ground chicken
  • Turkey - whole, turkey breast
  • Duck - duck breast, whole duck
  • Bison - ground, sirloin tip, rib eye
  • Seafood - Crab, Lobster, Mussels, fish fillets

How is the quality of the food?

The quality of the food items varies. The vast majority of items are mid to advanced level in quality, mostly geared towards specialty diet or health-minded individuals. Some examples of this include specialty meat and produce items and more obscure Kosher products.

freOne thing to note is that even though the groceries are of a higher caliber, there are many online stories of vegetables and other food arriving damaged. A research firm noted these complaints became more prominent after their move to a new and more complicated warehouse in 2018 (1).

What are the prices like?

The prices on the site vary depending on the things that you are looking to add to your cart. The costs can be similar to what you would experience in a brick and mortar store for everyday groceries. Some of the less common things can be more expensive than you might find shopping for groceries usually.

FreshDirect Delivery Areas

The area is limited to four main areas, the Tri-State area, the greater Philadelphia area, Delaware, and Washington, D.C. The complete list of cities and regions they deliver to includes:

  • Manhattan
  • Queens
  • Brooklyn
  • The Bronx
  • Staten Island
  • Nassau County
  • Suffolk County (excluding the Hamptons)
  • Westchester
  • Rockland
  • Fairfield
  • Northern Jersey
  • Central Jersey
  • Southern Jersey
  • Greater Philadelphia Area
  • Delaware
  • Washington, DC
  • Jersey Shore (summer only)
  • Hamptons (summer only)

According to the company’s site and email, they offer a delivery window of the same day, next day, or up to a week ahead with multiple time slots to choose from.

Drawbacks

Fresh Direct holiday breads

The main drawback of using the online grocer is their shipping area is extremely limited. As they are confined to the Tri-State area, most residents of the United States will be unable to fulfill their grocery list. While we give credit that shopping on their platform is a convenient experience, it isn’t accessible for most individuals.

FreshDirect Reviews

Based on our company’s research, we found them to be above average in terms of selection. They offer a variety of hard to find meats, fruits, and other items. However, they do have quite a bit of complaint that can be cause for concern.

Customer Feedback

The grocery shopping service has mixed feedback from customers. The majority of issues across various platforms stem from user support issues. There are also numerous accounts of delivered products being damaged.

BBB Rating

The grocer has an A+ rating on the BBB website and is accredited, meaning they pay the accreditation fees. Their user rating on the BBB is 1 star out of 5 with 36 registered complaints (2).

Trust Pilot

The grocery delivery service has a rating of 2.3 out of five stars based on 19 people’s rating—the majority of complaints on the site stem from user support issues (3).

What sets it apart?

What sets FreshDirect apart from many similar services is that they offer various sometimes hard-to-finding products such as bison and rare seafood choices.

As the business is centrally located in New York, this makes it convenient for people living in the city who may not want to travel to two or more stores throughout the area to find specific products.

The grocery store site is also easy to use and offers a convenient way for busy people to quickly do their grocery shopping without needing to visit the store or drag groceries around the city.

FAQs

meatballs on top

What is the delivery fee for FreshDirect?

The delivery fee depends on where exactly you live. The company delivers throughout the upper eastern United States from New York City and the surrounding counties down to New Jersey and as low as Washington, D.C. Fresh Direct delivery fees can range between $5 and up to $15.

Is FreshDirect more expensive?

FreshDirect is more expensive for some items and cheaper for others. They offer a wide selection of products at a more affordable price than many grocery stores or other online grocery store sites. However, some of their meats, especially specialty meats such as bison, are more expensive than other options.

Does FreshDirect charge any extra fees?

Besides the delivery fees, if you cancel orders within your delivery time, you can expect to pay 100% of the perishable items and a 25% restocking fee on a non-perishable order, with the rest received as a credit. There is also a fuel surcharge on delivery costs that changes based on the price of diesel fuel.

Where is FreshDirect located?

The FreshDirect company is located in the South Bronx. This area is home to the company's corporate headquarters as well as its primary distribution facility.

What is the minimum order for FreshDirect?

The minimum order for FreshDirect is thirty dollars for almost all locations around New York, Jersey, and other states in their delivery area. The exception to this is the Hamptons, which has a minimum order requirement of $99 and is only available during the summer months.

Is FreshDirect safe?

Based on their website, Fresh Direct provides a dedicated department that takes care of optimum food safety and quality assurance to make sure that the food they offer is safe and healthy for consumers.

Where does Fresh Direct get their food?

Fresh Direct sources their stock from a wide network of suppliers that include family farms, fisheries, and other farming establishments that provide quality animal produce. The company delivers their products right to your doorstep so you don't need to pay a visit to the grocery store, especially in this crucial situation.

Can you add or cancel orders at Fresh Direct?

Yes, you can. The company allows both order cancellation and changes prior to delivery. For further inquiries about order modifications and cancellation company policies, you may contact their customer service page.

Is FreshDirect taking delivery bags back?

In line with Fresh Direct's touchless delivery policy at this time, the company will not collect delivery bags. Instead, they encourage their consumers to reuse them

What is Fresh Direct delivery pass?

The Fresh Direct delivery pass subscription provides the customer with unlimited free delivery and the opportunity to reserve a timeslot. With this pass, you can order as often as you'd like sans the delivery fee. You also get to receive exclusive offers and great savings.

Social Proof

I've been using them since 2012 when I was pregnant, and my daughter was born in NYC. So long as the order arrived, it was fine. But if something goes wrong, Fresh Direct customer service can be unhelpful.

- Isabella David, Trust Pilot

Is FreshDirect Worth It?

After our FreshDirect taste test and research, we found that the platform is okay but not ideal. Two things we don’t like are their limited shipping range, lengthy delivery time, and the many poor user ratings. Instead, we prefer ButcherBox for home meat deliveries.

They offer a convenient way to have meat delivered to your home each month without the hassle. You can also curate your own box and have it delivered to your door, free of charge. Though they don’t offer other groceries, their meat selection is excellent. The thing we like most about them is that all of their meats are additive-free and grass-fed.

For a solid selection of meats, check out ButcherBox.

Butcher box package

Our #1 Recommendation

ButcherBox

  • Grass-fed beef delivered directly to your door
  • Without antibiotics or added hormones
  • Customizable boxes available
  • Select from up to 21 different cuts
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