KFC and Burger King Join Forces in Unlikely Collaboration
Two of the fast-food world’s biggest rivals, KFC and Burger King, have set aside their differences to launch the BBF Burger, a collaboration celebrating their combined strengths.
The partnership, which debuted in France, merges the signature flavors of both brands into one surprising menu item.
The BBF Burger: A Harmony of Favorites
The BBF Burger, short for “Best Brand Friends,” offers customers a choice between KFC’s famous fried chicken, Burger King’s flame-grilled beef, or a plant-based patty.
It’s layered with iceberg lettuce, melted cheddar cheese, and a unique white BBQ sauce exclusive to the collaboration, all sandwiched in a sesame seed bun. This unlikely pairing brings together the best of both brands in a menu item designed to bridge the gap between rival fanbases.
According to La Parisien, the two chains agreed to “put their rivalry aside” for this playful partnership, dubbing it “the collab of the century.”
A Campaign of Unity
To promote their collaboration, the brands released an ad featuring their employees singing War’s “Why Can’t We Be Friends?” The campaign extends to social media, where both companies swapped their profile pictures to include elements of each other’s logos.
This tongue-in-cheek display of unity showcases the fun side of the partnership while underscoring its unexpected nature.
A Bold Move in Fast-Food Branding
This collaboration challenges the traditional rivalries that have defined the fast-food industry. While brand feuds have long fueled marketing campaigns, this partnership suggests that even competitors can find common ground—literally, in a sesame seed bun.
The BBF Burger highlights the creative potential of collaboration in an industry often marked by competition. It remains to be seen whether this truce will inspire future alliances or simply serve as a one-time culinary experiment.
From KFC to Burger King, see how bold partnerships redefine fast food. Visit our homepage for more industry stories and recipes.
