McDonald’s Adds Beyond Meat’s Plant-Based McNuggets to French Menu Amid Changing Diet Trends

McDonald’s is making waves in France by introducing Beyond Meat’s plant-based McNuggets as a permanent addition to its menu.

These Veggie McPlant Nuggets, made from wheat and pea proteins, will now be available at all 1,560 McDonald’s locations in France.

The fast food giant is responding to the growing shift toward vegetarian and flexitarian diets in the country, where more people are choosing plant-based options.

This move follows the successful launch of Beyond Meat’s McPlant Burger and Nuggets in Germany last year, which are now permanent menu items across several European countries, including the U.K., Netherlands, and Austria.

Beyond Meat, a trailblazer in the plant-based meat industry is hoping that this expansion into the French market will help bolster its business after facing declining sales in recent years.

The company has struggled in the U.S., where its products have been discontinued by chains like Dunkin’ Donuts. However, McDonald’s sees more promise in plant-based chicken products, focusing on international markets where demand remains strong.

Despite its challenges, Beyond Meat continues to innovate. It recently introduced a lower-fat burger endorsed by health organizations and launched a new product line called Beyond Sun Sausage, made from fruits, legumes, and vegetables.

This shift towards more diverse plant-based offerings reflects the company’s ongoing efforts to recover from its financial losses, though analysts say it’s still a work in progress.

While Beyond Meat faces hurdles in the U.S., its expansion in Europe suggests that the plant-based meat trend is far from over.

For more on plant-based trends and how they’re influencing the meat industry, visit our homepage.