North America Fresh Meat Packaging Market Expected to Grow by 4% Through 2033

The North American fresh meat packaging market is forecasted to grow at a CAGR of 4%, reaching a value of USD 1,070.9 million by 2033, up from USD 724.4 million in 2023.

This expansion is fueled by consumer demand for high-quality meat products, coupled with a rising preference for hygienic and convenient packaging solutions.

Technological advancements in packaging, such as vacuum packaging and modified atmosphere packaging (MAP), are also contributing by extending meat shelf life and ensuring product safety.

Sustainability concerns have led to a growing interest in eco-friendly packaging materials, driving further market growth.

Additionally, the increase in e-commerce and online grocery shopping has heightened the need for robust packaging solutions to ensure product integrity during transportation.

This shift, along with the popularity of ready-to-cook and ready-to-eat meat products, supports the demand for innovative packaging options.

In terms of market share, the United States is projected to dominate, accounting for over 93% of the market by the end of 2023, while Canada is expected to witness a higher CAGR of 5.3% during the forecast period.

Key players in this competitive market include Multivac Sepp Haggenmüller GmbH & Co.KG, Robert Reiser & Co., and Winpak Ltd., among others. These companies are focused on adopting inorganic growth strategies like acquisitions and mergers to enhance their product portfolios.

Recent developments in the market include the 2021 launch of Winpak Limited’s W7200 series, a new range of packaging solutions designed to offer high-barrier protection for meat products.

Another noteworthy acquisition was Preval AG’s purchase of J&G Foods for USD 525 million, boosting its fresh meat packaging capabilities across North America.

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