Shrinking Portions Behind Drop in UK Meat Consumption, Study Finds
A new study from the University of Edinburgh reveals that reduced portion sizes are the main factor driving down meat consumption in the UK, surpassing the effects of other behaviors like meat-free days.
Between 2008 and 2019, the UK’s meat consumption fell by more than 15%, with smaller portions contributing to 52% of this decline.
A Shift Toward Smaller Servings
Using data from a national dietary survey, researchers observed that men and individuals from lower socio-economic backgrounds—groups that traditionally consume more meat—were more likely to downsize portions rather than adopt meat-free days.
In contrast, women and individuals from higher socio-economic backgrounds were more inclined to cut meat out entirely.
“This research offers critical insights into how the UK’s dietary landscape is shifting,” says Alexander Vonderschmidt of the University of Edinburgh.
He notes that these findings provide valuable guidance for policies that promote healthier eating habits across diverse consumer groups.
Health Benefits and Rising White Meat Consumption
The study underscores the health benefits of this shift toward smaller portions, particularly in reducing red and processed meat consumption, which is often linked to health risks.
Interestingly, while red meat consumption has fallen, the demand for white meat has risen. Researchers attribute this to the lower cost of white meat and its perceived health advantages over red meat.
A Sustainable Strategy for Meat Reduction
“By reducing portion sizes, we see a sustainable and achievable approach to cutting down meat consumption,” adds Professor Lindsay Jaacks, who suggests this strategy may be easier for those reluctant to adopt meat-free days.
The findings suggest that promoting portion control could offer a balanced path forward, supporting both health and environmental goals.
Published in Nature Food, the study advocates for policies that address meat portion sizes, offering a realistic solution for sustainable dietary change in the UK.
Curious about how portion control is reshaping meat consumption in the UK? Visit our homepage for insights into sustainable dietary trends.
