Timothy Woods
Published by Timothy Woods
Last Updated On: May 14, 2022

FreshDirect is a convenient alternative to grocery shopping.

This company offers a variety of fresh ingredients and prepared food straight to your door.

It has started to become increasingly popular around many cities within the United States.

While FreshDirect has its pros, there seem to be a few mixed reviews on this delivery company.

That’s why I decided to order my groceries from FreshDirect for a week, to see for myself if online grocery shopping can be better than the real thing.

What Is Freshdirect and How Does It Work?

Freshdirect box of vegetables

FreshDirect is an online shopping service, providing customers with fresh groceries and household supplies directly to their door.

It works like any other shopping website - you search for the items you want, adding them to your basket in whichever quantity is needed.

FreshDirect offers many products, from frozen foods to fresh vegetables, to alcoholic beverages. After placing your order, you can schedule delivery up to one week in advance.

They currently only deliver to eight different counties across the U.S, including New York City, New Jersey, and Jersey Shore.

Benefits and Highlights:

Collection of food options

After ordering from FreshDirect for a week, here are my benefits and highlights:

1. Good Selection of Items

FreshDirect provides users with a large range of products, including prepared food such as four-minute meals and fresh ingredients such as fruit and vegetables.

Products on the website are separated into the following categories:

  • Prepared foods
  • Fruit
  • Vegetables
  • Meat
  • Poultry
  • Seafood
  • Dairy
  • Deli
  • Cheese
  • Bakery
  • Platters
  • Grocery
  • Frozen
  • Beer and Cider
  • Wines and Spirits

You can also find a range of household products, so I found FreshDirect to have everything I needed.

2. Easy to Navigate

Food page navigation for a food website

Using the website is very straightforward. All products are laid out and divided into different categories and subcategories.

FreshDirect service also allows users to shop items based on their dietary preferences.

For example, you can filter out any products that contain gluten or show only vegan and vegetarian food items.

This saves a lot of time sifting through thousands of products. I found it easy to navigate my way around and locate exactly what I wanted.

3. Same-Day Delivery

Man holding vegetables and groceries

If you’re in a rush to get your grocery delivery, depending on your location, you can have the groceries delivered to you on the same day of ordering.

FreshDirect offers express delivery and allows you to book delivery times a week ahead.

You have the option to select a specific time slot.

All grocery orders are packed the night before delivery, meaning the ingredients stay fresh and of good quality.

All orders arrive inside a refrigerated truck; however, frozen foods should be stored immediately.

If you’d like to skip delivery fees altogether, FreshDirect offers a delivery pass at $129 per year, which gives you free delivery, reserved time slots, and exclusive offers.

If not, you will need to pay a delivery fee.

For me, the delivery went without a hitch; the delivery driver called me in advance, my order came on the same day, it was packed very carefully, and everything was in good condition, except my baked goods were a little squished.

Our Rating on FreshDirect

  • Selection 4/5
  • Usability: 5/5
  • Delivery: 4.5/5

What Can Be Improved?

A tray of healthy fresh foods

While it is hard to find things wrong with the company, there are one or two things I think could be improved in the future.

Since FreshDirect only caters to a small area, deliveries are minimal.

Due to my location, there wasn't the option for same-day or express delivery, so I just had to settle with the delivery window provided, which wasn’t the best convenience-wise.

Since you’re using a grocery delivery service, there’s no way to check the food in person.

The best way to order the freshest fruits is to feel them and see them for yourself.

As I mentioned, I didn’t have any problems with this personally, but it’s always a risk you take with grocery store delivery.

Pros and Cons

Pros
  • Offers a wide range of fresh and prepared ingredients
  • Cuts the hassle of going to grocery stores 
  • Have the option to pick specific delivery time slots
  • The website is easy to navigate
Cons
  • Limited delivery services for some areas
  • There is a chance the quality of the produce isn’t perfect

Other Users’ Experiences

Taking a picture of a fresh food

The reviews on FreshDirect are generally quite mixed.

After reading a few reviews on Yelp, it seems half of the people think it is more than worth the price, having a good experience with the produce delivered, and praising customer service for their quick response.

Other reviews seem disappointed with the price, saying that the food provided wasn’t up to standard [1].

How Does FreshDirect Compare to Other Companies?

Woman signing her name on a delivery service

There are quite a few deliveries out there that FreshDirect has to compete with. Here is how they hold up against the top 3:

1. Amazon Fresh

Amazon Fresh offers same-day delivery within two hours of ordering.

They offer a wide range of products and brands such as household items, pet supplies, personal care, groceries, etc.

2. Shipt

Shipt allows you to get items to your home or pick them up from local or national retailers.

They mainly offer household items such as kitchen products, office supplies, and pet supplies.

3. Instacart

Just like Shipt, you can either get your items delivered or pick them up from local stores.

They are paired with partner retailers and don't own their grocery facility, unlike FreshDirect.

How Much Does It Cost?

Holding a small amount of dollar bill

All items on the site vary in cost, just like they do in your typical grocery store.

That being said, many items are more costly than the groceries you would find in a store.

The minimum order depends on your location.

Usually, it will be $30, unless you want to order to the Hamptons during summer, then it will be $99.

The fees also vary depending on your location, but for most areas, the delivery fees range from $5.99 to $7.99.

FAQs

How Can I Contact FreshDirect Customer Services?

You can either email or talk to FreshDirect’s customer service directly on the website using the chat feature.

They are available from 6:30 AM - 12:30 AM [2].

How Do I Find Specific Products On FreshDirect?

You can either use the search feature to type in the product you need or use the categories at the top.

Is FreshDirect Worth It?

FreshDirect is a great alternative for people who don’t have time to go shopping or prefer to do it at home. They house a large range of grocery items, allowing you to pick a certain time slot for delivery.

The prices are a little steeper than your average store; however, all items come from their grocery facility, so you know you’ll get only the freshest produce.

If you're looking for easy at-home delivered meals, you may want to try Trifecta. All ingredients are locally sourced, high-quality, unrefined, and non-GMO. It's a meal service a lot of high-level athletes use.

If you’d like to try out Trifecta, click here to find out more.

WE RECOMMEND THIS INSTEAD

Trifecta

Boxes of ready to eat foods
Price
3.9
Meat Quality
4.8
Menu Options
4.0
Shipping
4.8
Overall Score
4.4
Pros
  • Offers a wide range of fresh and prepared ingredients
  • Cuts the hassle of going to grocery stores 
  • Have the option to pick specific delivery time slots
  • The website is easy to navigate
Cons
  • Limited delivery services for some areas
  • There is a chance the quality of the produce isn’t perfect

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