The Quarter Pounder: McDonald’s Lone Burger Made with Fresh, Never-Frozen Beef
For many, McDonald’s is synonymous with fast, affordable eats, not gourmet dining. Yet one standout burger on its menu defies expectations: the Quarter Pounder.
Unlike its frozen-patty counterparts, this burger boasts fresh, never-frozen beef, setting it apart in flavor and quality.
Since 2018, McDonald’s has served fresh beef Quarter Pounders at all 14,000 U.S. locations. The result? A burger that’s juicier, more tender, and distinctly fresher than classics like the Big Mac.
As McDonald’s first “fresh to order” burger, the Quarter Pounder has reshaped how customers perceive its menu offerings.
How Are Fresh Beef Patties Made?
McDonald’s sources its 100% fresh beef from Lopez Foods. These patties are packaged in special gas-filled containers to preserve freshness before being shipped to restaurants. Upon order, staff are expected to cook them fresh. However, not every franchise adheres to this policy.
According to Mike Haracz, a former McDonald’s chef, some locations may opt for frozen patties, which contradicts company standards but happens due to staffing or time constraints. This inconsistency can leave customers wondering whether their burger is truly “fresh.”
Why McDonald’s Switched to Fresh Beef
McDonald’s historically relied on frozen patties for convenience and affordability. However, the company recognized that fresh beef could boost taste and appeal. Customers have praised the Quarter Pounder’s improved juiciness and flavor.
Additionally, the switch served as a strategic marketing move, countering competitors like Wendy’s, which famously criticized McDonald’s frozen beef in a 2017 Super Bowl ad.
The results speak volumes: McDonald’s sold 40 million more Quarter Pounders in the year after introducing fresh beef.
By making this bold change, the chain not only elevated its menu but also transformed how customers experience fast food.
The next time you bite into a Quarter Pounder, take a moment to savor its freshness—it’s a rare gem in the fast-food world.
Curious about how fresh beef changes the game? Visit our homepage for insights on what makes burgers like the Quarter Pounder so special.
