Last Updated On: November 20, 2024

Beyond Meat Bounces Back with Price Increases, But Volume Challenges Persist

After facing significant financial setbacks, Beyond Meat has shown signs of recovery, reporting a 7.6% rise in Q3 net revenues, reaching $81 million.

This growth, driven by price hikes, contrasts sharply with the 30.5% revenue drop Beyond Meat experienced the previous year. Gross profit also improved, with the company achieving a 17.7% gross margin, a considerable turnaround from last year’s $7.3 million loss.

However, the uptick in revenue is largely due to increased pricing rather than higher sales volumes. Foodservice, a significant revenue driver for Beyond Meat, saw a 22.1% drop in units sold, primarily in chicken and burger products.

Declining sales to major quick-service restaurants contributed to this reduction in volume.

International Retail Grows, but Foodservice Lags

While domestic foodservice volumes have struggled, international retail sales have shown promise. Volume in this sector rose 6%, with net revenues growing 17% to $16.6 million, partially due to a 10.5% price increase.

Operational efficiencies and cost-cutting efforts also bolstered financial performance, reducing operating expenses by $17.2 million to $45.2 million for the quarter.

Beyond Meat’s CEO, Ethan Brown, highlighted the improvements, noting, “We returned to growth, continued our gross margin expansion, and reduced operating expenses to their lowest level in four years as we drive the business toward cash flow and profitability objectives.”

Future Strategy: Beyond Meat’s Premium Offering and Price Adjustments

In response to declines in international foodservice sales, Brown attributed the dip to two factors: challenges within specific economies and a timing issue with customer inventory. He pointed out that high inventory levels following Q2 promotions have dampened orders in certain markets.

Beyond Meat’s recent launch of Beyond IV, a premium product line with enhanced ingredients, has contributed to the revenue increase.

Brown clarified, however, that the company is not shifting exclusively to high-end markets: “Over time, you’ll see us retire that version, be able to offer more competitive pricing on it and introduce the next version.”

With a renewed focus on revenue growth and operational efficiency, Beyond Meat is cautiously optimistic about its trajectory, yet challenges in volume recovery remain a hurdle.

Want to explore how pricing strategies affect plant-based meat sales? Check out more on our homepage for updates and analysis.

About the author

Timothy Woods
CEO / Co-Founder
Timothy Woods holds a Kinesiology and Exercise Science degree from Jacksonville University and is CCC & GMU Certified. He's also the main man behind Carnivore Style. This food aficionado combines science and experience to spread the word about the carnivore lifestyle.
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