In a twist that has Costco fans doing double takes, a $400 slab of wagyu beef is sparking debate across Reddit. Known more for budget deals than big-ticket indulgences, Costco stunned many with a premium cut that costs more than a car payment.
The viral post, featuring a marbled hunk of Japanese wagyu tagged at $59.99 per pound, lit up the retailer’s subreddit.
One comment summed up the sentiment: “IN THIS ECONOMY?” Still, not everyone balked. Some shoppers saw it as a steal, with one user claiming, “I normally pay $100 per pound elsewhere.”
Wagyu beef is often likened to the Rolls-Royce of meat. It’s not just food—it’s a ritual. Raised under meticulous conditions, the prized Japanese cattle deliver a buttery, umami-rich cut that’s more indulgence than dinner staple.
As one Redditor put it, “This is what you eat after a graduation—or as a marriage gift or something.”
For restaurant buyers or hosts planning an upscale gathering, the price tag makes more sense.
Compared to luxury grocers, Costco’s offering is a markdown, not a markup. The real surprise? That it’s on the same shelves as rotisserie chickens and $1.50 hot dog combos.
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