Delta and Shake Shack Take In-Flight Dining to New Heights
Delta Air Lines is elevating its first-class experience with a game-changing partnership featuring Shake Shack cheeseburgers.
This collaboration, a first for both brands, launches on flights over 900 miles departing from Boston, Massachusetts, and is set to expand to other U.S. cities in 2025.
A Partnership Rooted in Culinary Expertise
This venture builds on Delta’s longstanding relationship with Union Square Hospitality Group (USHG), founded by Danny Meyer, who also established Shake Shack.
USHG’s catering arm, Union Square Events, already supplies meals for Delta flights out of New York’s JFK Airport, making this partnership a natural progression.
Delta’s in-flight menu additions highlight the airline’s commitment to combining comfort with quality. Shake Shack’s cheeseburgers bring their iconic flavor to the skies, enhancing passengers’ dining options on long-haul flights.
Boosting Market Momentum
The timing couldn’t be better for Shake Shack. After eight consecutive days of declining stock prices, the brand saw its shares rise over 2% on the day of the announcement, with further gains in after-hours trading.
The excitement surrounding this partnership could signal renewed investor confidence in the brand’s ability to innovate and expand.
Delta, while remaining inactive in after-hours trading, is poised to benefit from the positive press and enhanced passenger experience, further cementing its position as a leader in premium in-flight service.
Looking Ahead
As this partnership takes off, travelers can look forward to more U.S. markets embracing this innovative culinary pairing.
Delta and Shake Shack’s collaboration promises to make first-class flights not just a journey but a memorable dining experience at 35,000 feet.
From burgers to business strategy, this partnership showcases how two iconic brands can innovate together, offering a fresh take on in-flight dining.
Craving iconic flavors on your next journey? Visit our homepage for more updates on in-flight dining and culinary collaborations.
