USMEF Chair Steve Hanson Discusses Booming U.S. Meat Export Growth
U.S. meat exports are thriving, and according to Steve Hanson, the newly appointed Chair of the United States Meat Export Federation (USMEF), there is substantial untapped potential in emerging markets globally.
High-Quality U.S. Products Fueling Demand
Hanson, a farmer and rancher from Southwest Nebraska, highlighted that the demand for U.S. beef stems from its superior quality, safety, and sustainability.
Corn-fed beef, in particular, is sought after worldwide for its rich flavor and consistency. “Our product overseas is desired because of its quality,” Hanson explained.
Expanding Markets
While China remains a significant player, USMEF is actively focusing on emerging markets in Africa, Central America, and South America.
Hanson noted the success in Mexico, which is on track to set a record for pork imports. Over time, Mexico’s demand has evolved from basic cuts to consistent purchases of premium quality meat products.
Economic Impact on U.S. Farmers
Meat exports are not only meeting global demand but also boosting the U.S. agricultural economy.
Hanson reported that beef exports contribute $415 per head, and pork exports add $65 per head for American producers. These figures underline the critical role of exports in creating value for farmers and ranchers.
Looking Ahead
With an emphasis on building strong trade relationships and exploring new opportunities, USMEF is committed to expanding the presence of U.S. red meat in global markets, benefiting both international consumers and domestic agricultural producers.
Hanson affirmed, “The goal of the USMEF is to put red meat on the world’s table.”
As markets expand and global partnerships grow, U.S. meat exports remain a cornerstone of the agricultural sector’s continued success.
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