Carnivore Meat Company Expands Market Influence with New Strategic Hire
Carnivore Meat Company, a leading brand in premium raw and freeze-dried pet foods, has announced the appointment of Danielle Rios as Director of Strategic Accounts.
Known for its reputation in the pet food market, Carnivore Meat Company continues its ambitious expansion strategy by bringing on Rios to foster growth within the independent retail sector.
Rios, who has extensive experience in the pet food industry, including a decade of national sales leadership at Farmina, aims to advance Carnivore’s presence in multi-unit accounts and support neighborhood pet stores.
Reflecting on her new role, she expressed enthusiasm about working with Carnivore, saying, “I’m thrilled to join the talented team at Carnivore Meat Company. I look forward to collaborating with our field sales team and independent retailers to deliver innovative solutions that enhance the success of neighborhood pet stores and meet the nutrition needs of pet parents.”
Nick Ebert, Carnivore’s chief commercial officer, praised Rios’s alignment with the company’s mission, emphasizing her expertise in the independent retail sector.
“Danielle’s leadership in this space and her experience in the independent pet sector make her an excellent addition to our team,” Ebert shared.
“Her focus on strategic accounts will further strengthen our relationships with independent retailers, ensuring they have the resources and support needed to thrive in today’s market.”
Carnivore’s rapid growth has also been bolstered by the recent addition of Michael Wood as COO. The company’s brands, including Vital Essentials and VE RAW BAR, are distributed across the U.S. and internationally, bringing high-quality, raw nutrition options to pet owners everywhere.
Rios’s new role is expected to be instrumental as Carnivore pursues deeper market penetration, supporting its network of 7,000 stores and online channels.
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